Selected projects from 12 years across complex B2B SaaS. Outcomes over process.
Platform design across Atlassian’s AI admin surface: the governance layer that decides whether 60,000 enterprise admins turn AI on. Multiple workstreams, different eng teams per surface, one admin experience stitched across them. Rovo MAU 20K to 60K.
Properti’s first product-led growth play, built from scratch inside a five-year-old enterprise company. A free scoring tool for Australian real estate agents, a two-minute path in, and a data moat built underneath it. Live in beta. Validated at TechFest. Engineering pipeline ahead.
A patent-filed financial forecasting product, built by a team that hadn’t shipped anything new in seven years.
Replatformed Fathom’s legacy report builder. Drag-and-drop, real-time, ninety-plus chart types, all the interaction problems that come with it.
Formed and led the design team that took Atlassian into healthcare. The HIPAA story, told from the management chair.
End-to-end design lead on the UX that removed the legal gate keeping Standard and Premium healthcare customers out of Atlassian products. An estimated 800K to 3M enterprise users unblocked.
Designed the admin controls that let enterprise customers decide whether their organisation’s content feeds Atlassian’s AI. The data question nobody wanted to answer first, built into a product surface.
Designed how Atlassian’s enterprise credibility becomes legible to admins and procurement teams. The trust signals behind the sales pitch, built into the product rather than left on a compliance page.
A consumer rewards app on Ethereum that paid users for sharing their bank data. Built, validated, never launched. The company unwound amid public allegations around its CEO.
Joined a five-year-old scale-up with no product processes, reactive delivery, and significant platform debt. Built the operating model from scratch as the sole product and design function.
Built the machine-readable context layer at Properti so every AI session produces brand-correct, convention-correct output automatically. Codified context as a product.