Hi, I’m Cam.

Head of Product and Design at a five-year-old real estate scale-up. The company had grown to franchise scale on founder-led delivery. A lot of the early work has been shared with the exec team: figuring out how product decisions get made, what good looks like when we’re shipping platform and features at the same time, and how AI-native delivery fits inside that.

Agent Grader is the first product we’ve shipped through those new habits. Properti’s first self-serve product for individual agents. I built the end-to-end experience (scoring engine, SMS OTP, Stripe payments, a national dataset of tens of thousands of agents, PostHog dashboards) using Claude and Cursor the same way I used to use Figma. Soft-launched at TechFest Sydney with roughly 30% of agents in the room signing up. The toolbelt got heavier. The taste stayed mine.

Built the measurement layer alongside it: PostHog dashboards from two to eleven, a product operating model the team could run against, and a 22-page design system documented as living HTML.

Four years inside Enterprise Platform, working across Data Residency, BYOK encryption, HIPAA, FedRAMP, Atlassian’s compliance platform, and the AI Trust and Data Use team as Lead PD in the final year. Enterprise work where nobody is delighted by the onboarding flow because there is no delight, there is only “does this meet FedRAMP requirements.” It was genuinely great. I loved it.

Four roles. Started as Senior IC on Enterprise Platform’s compliance foundations. Stepped up to Design Manager, where we formed the Regulated Industries Design team (six designers delivering BYOK, HIPAA, FedRAMP, and the wider compliance platform). Stepped back into IC because I wanted to ship design work again, not just enable it. One of the best career calls I’ve made. Promoted to Lead Product Designer (P6) in the final year, on the AI Trust and Data Use team.

The work I’m proudest of: Rovo MAU grew from 20K to 60K over my time on the surface area. HIPAA BAA Eligibility design unblocked $50K+ in revenue from regulated healthcare customers. +3.4% OKR lift on AI admin enablement.

Two years at Fathom as Senior Product Designer on the new three-way Forecasting product. Seven phases of customer research. Patent filed. Launched January 2021. 46% MoM new customer revenue growth post-launch. $100K MRR added in Q1. Senior Product Designer on the Reporting replatform in parallel.

Before Fathom, six months at Lendi on the mortgage broker platform. Before that, a year at SOOW designing a CDR-adjacent open banking play on Ethereum. 70% signup intent across 505 surveyed users. Regtech Accelerator of the Year finalist 2019. Raised $2M+. Brisbane Lions partnership. Built the mobile app with Consensys.

Started at Dirty Chook in Brisbane on national brand and campaign work. A freelance stint at Basis Group across identity, web, and digital product. A short product design contract at Rex Software on Hitch, their referral app covering banking, real estate, utilities, and logistics.

Then Toronto. Four months at Bensimon Byrne on TravelEdge (largest luxury travel agency in North America, 1,000+ expert advisors) and OneMethod on My65+ retirement savings for SEIU Healthcare. Followed by a year at Leo Burnett as primary digital designer on the General Motors account (GMC and Buick), plus TD Bank, IKEA, Bell Canada, Kraft, Kellogg’s, P&G.

Back to Brisbane and a second stint at Dirty Chook as Senior Designer and Creative Manager on high-budget national campaigns before moving into product full-time.

The thing that has never changed across all of it is the judgment call. Sometimes the right move is to slow down, reframe the problem, and come back with a 20-page data audit when someone asked for ClickUp boards. Sometimes the right move is to just ship the thing and learn from it. Knowing which is which is the actual skill. I’ve had many years of reps.

AI generates output. It doesn’t generate taste. Someone still has to make the calls about what’s worth shipping, and that’s the work.

Strong opinions, loosely held. I’ll tell you what I think, and I’ll change my mind when a better argument lands. No performance of certainty. The honest “I don’t know yet” is worth more than a confident guess.

Genuinely curious about the people I work with, inside and outside of work. What drives you, what you do with your weekends, what made you pick this over something else you could have done. We spend too many hours at work for that part to be optional, and the work goes better when the people in the room know each other.

Open to conversations about senior design leadership roles where AI systems, design operations, and delivery all matter. Head of Design, Design Director, or Principal IC, depending on what the team needs. Remote from Launceston, Tasmania, which is beautiful and has good coffee and exactly zero tech companies, hence the remote part.