Judgment calls.

CEO asked me to set up ClickUp boards to manage a major client renewal. The assumption was that better project management tooling would fix delivery.

We ended up doing something completely different and more effective. The audit became the foundation for the product operating model I built from scratch.

Eighteen months as Design Manager at Atlassian. Team was performing, regulated industries motion was established, TIP scores were high.

Within months of returning to IC, I was promoted to Lead Product Designer. The capstone of the story: returned at the highest level, immediately performed at it.

Sales team was quoting manually. Spreadsheets, emails, follow-ups. The obvious move was to evaluate CPQ vendors.

End-to-end system in production. No new vendor, no retraining, no data migration. The CFO didn't have to learn a new tool. The sales team didn't have to retrain.

Building a consumer rewards app on Ethereum. The team wanted to lead with the technology because it was defensible and novel.

70% of test users said they'd connect their bank account on signup. No barriers introduced by the blockchain patterns. Every project I've seen since that led with "we're a blockchain company" has struggled.

Fathom hadn't shipped a new product in seven years. Leadership was brilliant but uncertain about modern product development. The culture was risk-averse.

46% month-over-month increase in new customer revenue. $100k MRR in Q1. Patent filed. And the team that hadn't shipped anything new in seven years now had the muscle to do it again.

Properti had only ever sold to enterprise with 12-18 month sales cycles. I was hired as Head of Product & Design. Nobody asked me to build a new product.

Zero to public launch in eight months. Scoring engine, SMS OTP, Stripe payments, tens of thousands of agents. A new revenue channel that didn't exist when I walked in.

Building a financial forecasting product. The team assumed the challenge was making numbers easier to input and calculate.

The Business Roadmap feature let people understand financial plans using a mental model they already had. 5,000+ forecasts created with minimal support. Customer feedback: "absolutely world class."

Designing admin controls for AI features across Atlassian's enterprise products. Thousands of admins would see these settings and most would never change them.

Enterprise AI activation became defensible. When customers asked "why should we turn this on for 50,000 users," the answers were in the product, not just in the sales deck.