Decisions

Judgment calls.

Everyone shows what they made. This is what I decided, and why. The interesting design problem is rarely the interface.

Properti2025

The 20-page data audit

Asked for ClickUp boards. Came back the same day with a data audit that changed the question.

Atlassian2023

Eighteen months into management at Atlassian, I asked to go back to IC.

Properti2025

The obvious move was to buy CPQ. We already owned the pieces.

SOOW2018

We built on Ethereum and made sure nobody using it had to know.

Fathom2019

Fathom had not shipped a new product in seven years. We slowed down before we sped up.

Properti2025

Nobody asked me for a new product. The go-to-market gap was the bigger problem.

Fathom2020

The team thought forecasting was a numbers problem. Research said it was a communication problem.

Atlassian2024

Every default in an admin console is a policy statement. We treated them that way.