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10Properti2025-20268 min readDraftGated

Building a product operating model from scratch

Joined a five-year-old scale-up with no product processes, reactive delivery, and significant platform debt. Built the operating model from scratch as the sole product and design function.

Head of Product and DesignStrategyResearch
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In the darkroom.

Shipped work, half-written case study. I’m deciding in public what goes on the open web and what stays in a private draft. Drop your email and I’ll send you the long version.

Unlocked progressively. The rest of the case studies are open at /work.

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