Cameron Vaea

First dedicated product and design leader at Properti, joining after five years of founder-led delivery. A lot of the early work has been shared with the exec team: figuring out how product decisions get made, what good looks like when we’re shipping platform and features at the same time, and how AI-native delivery fits inside that. Agent Grader is the first product we’ve built end-to-end through those new habits.

• Agent Grader. Properti’s first self-serve product. Agents sign up free, see how their social presence compares to others in their patch, and get an AI visibility view of where they show up in LLM search. Soft-launched at TechFest Sydney with roughly 30% of the room signing up, some follow-on interest from investors, and a few other vendors in the space taking notice.
• Wider strategy. Properti has always sold into offices and franchises on long sales cycles, with no direct relationship to the individual agent. Agent Grader is the first step toward that: free value up front for the agent, a paid tier once pricing lands, and a data layer that rolls up into the franchise-level tools Properti already sells.
• AI operating system. Built the context layer, event pipeline, decision log, and living CLAUDE.md that carry my product and design work day to day. It’s held for me. The parts Agent Grader was built on have held for the team. The rest I’m coaching other exec leaders into their own streams rather than rolling out top-down.
• Product operating model. Rebuilt the instrumentation layer so we could see what was happening in-product. Dashboards went from two to eleven, event capture moved from untyped to typed across the taxonomy, and we agreed a three-person approval gate for anything shipping through it. Cross-team adoption followed.
• Design system. Twenty-two pages of tokens, components, motion, and voice, documented as living HTML. Honest scope: it’s carried my own work and Agent Grader, and hasn’t been rolled into the wider Properti platform yet.
• Other internal work. Designed the end-to-end sales quoting flow on the existing Stripe and HubSpot stack. Built a renewal report that segmented 463 offices into activation tiers so the sales team knew who to call first. Helped the COO work through a support operations restructure after a six-month ticket audit. Proposed a three-phase onboarding model that the leadership team adopted.

Mortgage broker platform. Conversion, self-service, design system contributions, customer journeys.

SaaS forecasting and reporting for accountants and advisors. Senior Product Designer on Fathom Forecasting. Worked across the full lifecycle from discovery through release. Seven phases of customer research across the program. International patent filed on the forecasting system. Launched January 2021. 46% MoM new customer revenue growth post-launch. 5,000+ forecasts created. Senior Product Designer on the Reporting replatform. Helped establish OKRs and research practice at the design team level.

Regtech / fintech. Designed the consumer rewards app and operator tools for a CDR-adjacent open banking play on Ethereum. Validated with 70% signup intent across 505 surveyed users. Raised over $2M. Regtech Accelerator of the Year finalist 2019. Brisbane Lions partnership. Built mobile app with Consensys.

Brisbane advertising agency. Led concepts and delivery for high-budget national campaigns. Brand, art direction, digital. (Prior tenure as Designer, Nov 2013 to Jun 2015.)

Redesign of Hitch, Rex Software’s referral app covering banking, real estate, utilities, and logistics industries.

Bensimon Byrne: TravelEdge end-to-end experience design (largest luxury travel agency in North America, 1,000+ expert advisors). OneMethod: My65+ retirement savings plan website for SEIU Healthcare.

Primary digital designer on the General Motors (GMC and Buick) account. Canvas ads, landing pages, monthly retail campaigns. Trained and mentored junior designers. Other accounts: TD Bank Canada, IKEA, Bell Canada, Yellow Pages, Kraft, Kellogg’s, P&G.

Brisbane. Project-based freelance and contract work across brand identity, web, and digital product design.